John Frieda®
Visibly repair damage, boost volume, smooth frizz, and achieve brilliant colour with John Frieda® Hair Care.
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MY CURLS. MY WAY.
Tame your curls, not your style. No two curls are alike, and one day’s bounce can be another day’s frizz. Our Frizz Ease® Dream Curls Collection is ready for all of it, and helps to revive your waves and curls with movement and definition to bring the best out of your hair.
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MY BLONDE. MY WAY.
For lighter & brighter looking blonde. Our Go Blonder Collection gradually deposits yellow tones and restores damaged hair fibers for hair that is blonder and stronger. To achieve optimal lightening and a truly beautiful blonde, use the entire John Frieda® Go Blonder system of shampoo, conditioner, and spray.
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MY BOOST. MY WAY.
The Volume Lift products transform fine, flat hair into salon-caliber, natural-looking volume. The result is long-lasting touchable fullness. The Luxurious Volume® products can be used on other types of hair to boost volume, but have been extensively tested on fine hair to ensure it delivers natural-looking volume.
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MY BRUNETTE. MY WAY.
Revive and moisturize brunette hair. Transform stubborn brassy tones while achieving alignment, shine, and smoothing with this duo of our tone-correction shampoo formulated for brunettes.