Since its founding in 1855, the Brunet chain has kept more than just the name of the family that made it famous for generations. It also stayed true to its founder's values: a passion for the profession and constant concern for its customers' well-being.
Brunet’s mission is to provide Quebecers with personalized health advice and services through its network of approximately 160 franchisees across Quebec under four banners, namely Brunet, Brunet Plus, Brunet Clinique and Clini Plus.
Phenomenal growth
The Brunet network continues to grow, year after year. Launched in August 2009, the Brunet Plus concept offers not only highly personalized service, but also a wide variety of health and beauty products and an extensive range of dermo-cosmetics.
Another concept, Brunet Clinique, which launched in June 2010, has also met with remarkable success. Brunet Clinique stores, each with a surface area of 1,000 to 3,000 sq. ft., offer all essential products along with the other items you would expect to find at a pharmacy, in addition to Brunet's renowned personalized service. Thanks to Brunet Cliniques, smaller pharmacies can benefit from the support and recognition of Brunet while increasing the visibility of the Brunet brand throughout Quebec.
Brunet innovated yet again in January 2011 with the launch of its online tool, MaSanté. With this tool, pharmacists can offer their patients a complete range of personalized services like access to their pharmaceutical files as well as online prescription renewal.
Since April 2015, a brand-new, futuristic design was rolled out across Brunet’s network of pharmacy affiliates. Several establishments are progressively integrating this concept, which offers an enhanced customer experience. The main element is undoubtedly the laboratory’s more practical layout, as well as the new consultation offices, an improved dermocosmetic section, and the revamped branch layout. In addition to a range of personalized services, every aspect of the design, including the lighting, waiting area, ceiling height, signage, as well as the more inviting, streamlined and comfort-focused decor, was carefully considered to make the customer experience as pleasant as possible.
